Noah Rubin is the founder of the Saudi Leather Industries Company. The company was initially focused on work and military shoes but then extended to other industries including comfort footwear. The company has been through various stages of growth and is now serving clients across the world. Being a woman in Saudi Arabia, he has dedicated himself to gender equality as well as environmental issues. As of 2011, the entrepreneur received the honor of being honored with the highly coveted “Honor Award for Excellence in Business in Saudi Arabia” by the Saudi Business Council.